Cookie Policy
Last Updated: 15 March 2026
About This Policy
This Cookie Policy explains how Durian Advisory ("we", "us", "our") uses cookies and similar tracking technologies when you visit durianad.biz. It outlines what cookies are, why we use them, and the choices available to you.
We have designed our approach to be straightforward and transparent. We do not sell your data and we do not use cookies for purposes beyond what is described here. If you have questions, please reach out to us at [email protected].
What Are Cookies
Cookies are small text files that a website places on your device when you visit. They allow the site to remember your actions or preferences over time, or to understand how visitors move through pages.
Some cookies are set by us directly ("first-party cookies"). Others are set by third-party services embedded on our pages ("third-party cookies"). Cookies can be temporary, lasting only for your current browser session, or persistent, remaining on your device until they expire or you delete them.
No cookie can access other files on your device or run software. They are simply small pieces of stored text.
Types of Cookies We Use
Essential Cookies
Always ActiveThese cookies are required for our website to function. Without them, services such as page navigation, form submission, and security protections would not work. They cannot be switched off.
- Session management and security tokens
- Cookie consent preference storage
- Load balancing across servers
Duration: Session or up to 12 months
Analytics Cookies
OptionalThese cookies help us understand how visitors use our website — which pages are most visited, how long sessions last, and where visitors come from. The information is aggregated and cannot identify you personally.
- Google Analytics (GA4) — page views, session data
- Microsoft Bing Pixel — traffic attribution
- Bounce rate and navigation path tracking
Duration: Up to 26 months
Marketing Cookies
OptionalThese cookies support advertising measurement and conversion tracking. They help us understand whether our communications reach organisations that may find our services relevant.
- Facebook/Meta Pixel — conversion events
- Google Ads conversion labels
- Cross-session attribution identifiers
Duration: Up to 90 days
Preference Cookies
OptionalThese cookies remember choices you make during your visit, so you do not need to repeat them each time. They improve the consistency of your experience across pages.
- Language and region settings
- Font size or display preferences
- Previously selected contact type
Duration: Up to 12 months
Your Cookie Preferences
Use the controls below to set your preferences. Essential cookies cannot be disabled as they are necessary for the site to operate. Your selections are saved to your browser and applied on future visits.
Essential Cookies
Required — cannot be disabled
Analytics Cookies
Help us improve the website
Marketing Cookies
Advertising measurement only
Preference Cookies
Remember your display settings
Third-Party Cookies
Where we use third-party services on our website, those services may place their own cookies on your device. We have limited direct control over these cookies, but we only enable them if you have accepted the relevant category above.
Google Analytics & Ads
Analytics / Marketing
Meta / Facebook Pixel
Marketing
Microsoft Bing UET
Analytics / Marketing
Each of these providers operates under their own privacy and cookie frameworks. We encourage you to review their policies if you wish to understand their data practices in detail.
Managing Cookies in Your Browser
All major browsers allow you to view, block, or delete cookies through their settings. Select your browser below for instructions.
- Open Chrome and click the three-dot menu (⋮) at the top right
- Go to Settings → Privacy and security → Cookies and other site data
- Choose your preferred cookie setting or use See all cookies and site data to remove specific items
- You can also block cookies for specific sites via Add under the block list
- Click the menu button (☰) and select Settings
- Navigate to Privacy & Security
- Under Enhanced Tracking Protection, choose your preferred mode
- To delete cookies, scroll to Cookies and Site Data → Clear Data
- Open Safari and go to Preferences (macOS) or Settings (iOS)
- Click the Privacy tab
- Manage cross-site tracking and cookie preferences from this panel
- To remove stored cookies, select Manage Website Data…
- Click the three-dot menu (…) and go to Settings
- Select Cookies and site permissions → Cookies and site data
- Toggle options to block third-party cookies or allow exceptions
- To clear existing cookies, go to Privacy, search and services → Clear browsing data
Mobile browsers: Settings are typically found under the browser's main menu → Privacy or Security. The steps differ slightly by device and OS version — consult your device manufacturer's support documentation for precise steps.
Your Rights
Under Singapore's Personal Data Protection Act 2012 (PDPA), you have rights regarding how your personal data is handled. These include the right to access data we hold about you, the right to correct inaccuracies, and the right to withdraw consent for data collection activities.
Withdrawing consent for optional cookies will not affect the lawfulness of processing that occurred before withdrawal. Note that blocking or deleting certain cookies may affect how the website functions — for instance, preference settings may not be retained.
To exercise your rights or to ask questions about our use of cookies, please contact our Data Protection Officer at [email protected].
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable regulations. When we do, we will revise the "Last Updated" date at the top of this page.
We encourage you to review this page periodically. Continued use of the website after an update constitutes acknowledgement of the revised policy.